Our Challenge — My client spent years successfully designing a library of technology-based Gospel sharing tools. Along the way, the focus on the products they created overshadowed their founding mission of the Gospel being shared and deployed globally through Christians. The mission had gotten lost. Together, we analyzed the way they worked and created a plan to get every facet of their organization back on mission. Because the Executive Director had a background of 20+ plus years of pastoral ministry, he hadn’t ever grown a business or managed the annual rhythms and demands a business requires. The funding had plateaued and the reactive approach did not support their desire to grow. The highly relational and visionary ED needed help seeing how every part of his organization worked together to impact growth and fundraising.
Our Services & Solutions — We worked alongside the organization’s content creator and marketer to re-calibrate the way the organization came to market. We refined how the organization explained their programs and activities to donors, which provided clarity on the financial need of the organization. We identified metrics for all revenue-generating staff members, provided leadership counsel, board training, support thru the implementation of donor management software, and overall development and event strategy. We scheduled all the annual, quarterly, monthly, and weekly milestones that needed to be achieved to grow. We deeply segmented the constituency and put proactive development plans in place that were supported by tools to allow targeted solicitations.
Our Success Metrics — Through solicitation coaching and presentation of a new, clearer impact message, the organization’s annual event revenue doubled to $180K the first year. Specifically, a long-time donor (whose largest gift to date was $12,000) was cultivated and giving grew to $110,000 in one year.
Growth during the year they worked with me: 42%
(2013 vs. 2015)
Growth the year after they worked with me: 49%
(2013 vs. 2016)