How to Attract Nonprofit Donors who Want to Give Generously to Your Mission
You don’t need to buy a wealth screening software for your staff to be able to FIND major donors.
But you DO need to start doing the things that ATTRACT major donors to self-identify themselves.
Here are 5 things my clients do to scale their unrestricted (gen-ops) donations:
1. Translate strategic assets into something a donor wants to fund
2. Create honest budgets including infrastructure, overhead, & reserves
3. Move staff and board into an hours-to-dollars funding model
4. Attract donors who ‘get-it’ and want to invest in gen-ops
5. Lead donors through investment-level conversations to secure their best gift
Listen...maybe a 5X budget is not your goal? But you'll certainly see the money that’s been sitting on the table for years when you shift into these activities.
Last thing….
Ask yourself…Are you busy hunting and trying to FIND major donors?
Or are you doing the things that ATTRACT donors who want to give generously to your mission? One approach will fully fund your organization.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.
🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.
📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.