In Nonprofit Fundraising, starting something is easy but stopping something is hard.

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of a stop sign representing that in nonprofit fundraising, starting something is easy but stopping something is hard.

Do you know what I notice in nonprofit fundraising . . .

Starting something is easy.
Stopping something is hard.

Any nonprofit can add another event.
Another campaign.
Another appeal.
Another grant proposal.

Anyone can say yes to one more sponsorship, one more initiative, one more “good idea.”

But it takes leadership to remove what isn’t actually advancing the mission.

In fundraising, subtraction feels risky.
“What if we don’t do Giving Tuesday?”
“What if we stop doing that event and those donors go away?”
“What if we don’t have as many volunteer opportunities for donors?”

So we keep adding.
More emails.
More events.
More complexity.
More noise.
More busy.

But when you start subtracting…
• Your strongest donor relationships get deeper
• Your message becomes clearer
• Your team aligns their hours with dollars
• Your revenue becomes more predictable

The most effective development teams aren’t doing more tactics.

They’re executing fewer strategies — exceptionally well:
They double down on major donors.
They refine their story.
They cut the event that drains staff for marginal return.
They stop doing what looks busy and start doing what actually builds trust.

Growth in fundraising doesn’t usually come from adding. It comes from eliminating what distracts you from real relationship building.

Stop adding to the development calendar.

Start removing what doesn’t fully fund your mission.

Are you exhausted by all the adding? My clients learn how to subtract the activites that are keeping them from scaling. It's not about adding more hours to your plate…It's about working smarter.

Next client spot starts in June. With that, you can apply to work with me here. 

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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Nonprofit Fundraising—Spending Money to Raise More Money