Nonprofit Leaders: Do your donors respond to your emails?

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of a nonprofit donor working at a desk with a computer and responding to an email from a nonprofit leader and organization.

When I started my business 13 years ago I would have never guessed I’d spend so much time on….

👉 Drafting emails that donors actually respond to. 

Two common concerns or complaints I hear from fundraisers?

1️⃣Donors don’t respond to my emails.

2️⃣Donors don’t want meetings with me.

The good news? You can fix this. I help my clients do this all the time. 

Getting donors to take action requires emails with brevity, intention, and directness. Sadly, this is counterintuitive in fundraising.

One of my clients tracks this. The other day they told me their major donors responded to 40% more emails compared to years past. 

What does 40% more responses mean?

🎈An increase of 71% in major gifts….and ending the FY $2M ahead of goal.🎈

Last thing I’ll say about this….

I truly believe 99% of organizations could get these same results if they INVESTED in proper, intensive SALES TRAINING for their leadership and fundraising teams. Teaching your fundraisers HOW to do this is not a risky investment. Frankly, it’s wise and has never been more important. 

We say things like ‘you must spend money to make money’...but then only put $1,000 in a professional development budget. That doesn’t add up. Enterprise-level sales teams invest in skills-work regularly and deeply.

Are you ready? You can apply to work with me here.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
Next

Nonprofit Leaders: Are you aggressively scaling or moderately growing your revenue?