Nonprofit Leaders: What Are Your Donors Really Asking?

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor

What fundraisers who rarely reach their annual goals generally ask:

- What database?

- What social media post?

- What auction item?

- What event?

- What emailer?

- What application?

 

What donors are really asking that prevent you from reaching your annual goals:

- What problem are you solving?

- How does what you do impact me?

- Why should I give to you over others?

- What is your true financial need?

- How are you funded?

- Do you really need my money?

- Are you transparent?

- Will you use my dollars wisely?

- Do you have a plan?

- Are you running a well-oiled business?

- What’s the long term plan for our partnership?

 

The problem? I rarely hear the 2nd list of questions being asked.

 

Leaders - If your fundraisers don't know how to answer these questions or aren’t bringing them up in donor conversations, you have a problem. And it's your role to help answer these questions and equip your fundraising team to know how to navigate these conversations with donors.

 

Thinking that is difficult for your team? It's likely your team needs training. Enterprise-level Sales Training. Not just learning how to grind hard on what they're already doing.

 

You can fully fund your aspirational budget every year and grow more than 5% annually. Apply to work with me here.

Whenever you’re ready learn the right questions, there are THREE things you can do next:

👣 Follow me on LinkedIn where I share insider fundraising info daily — the same lessons I teach my clients through my consultancy about securing larger major gifts and diversifying revenue.

🍎 Get Resources + White Papers — download robust resources you can use to push against the nonprofits sector’s scarcity mindset, equip your board, and shift your entire team into high-ROI fundraising.

📈 Work with me to fully-fund your nonprofit organization’s strategic plan and aspirational budget. If you’re a business-minded nonprofit CEO or Executive Director with big growth plans but need to make charitable revenue from relational donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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Nonprofit Leaders: You Have More Control Than You Think