Too Much Nonprofit Fundraising is Based on Anecdotal Evidence
Nobody wants to admit this, but . . . too much fundraising is based on anecdotal evidence vs. proven High-ROI models, strategies, and plans.
What does that sound like?
💬[Board Member] saw this emailer and thought it would be a good for us to try.
💬XYZ Org gets tons of money from the marathon. We should do that.
💬Why don’t you just ask 100 people to give 100 dollars?
💬If we don’t have our Gala, how would people even learn about us?
💬We should try to get the word out by getting on the local news or having a celebrity endorse us.
💬Our Board Member wants to do a giant $10M campaign so we can just draw 4% and not have to raise money any more.
I could go on…
There is a proven strategy.
There is a proven path & plan to fund your aspirational budget EVERY YEAR.
It’s half left-brain and half right-brain.
But, not anecdotal.
Whenever you’re ready to switch to high-ROI fundraising, there are THREE things you can do next:
👣 Follow me on LinkedIn where I share insider fundraising info daily — the same lessons I teach my clients through my consultancy about securing larger major gifts and diversifying revenue.
🍎 Get Resources + White Papers — download robust resources you can use to push against the nonprofits sector’s scarcity mindset, equip your board, and shift your entire team into high-ROI fundraising.
📈 Work with me to fully-fund your nonprofit organization’s strategic plan and aspirational budget. If you’re a business-minded nonprofit CEO or Executive Director with big growth plans but need to make charitable revenue from relational donors a bigger part of your budget, you can apply to work with me here.