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Subtle Shifts Can Make All The Difference in Nonprofit Fundraising
Fundraising is practical. It's identifying what you need to STOP doing so that you can START doing higher-ROI activities.
That's really the reason I started posting my reframe series on LinkedIn that I often share on Fridays!
Here are a few more examples of these important shifts we all must make...
4 Metrics to Measure Your Text Fundraiser’s Performance
Running a text-to-give fundraiser requires a lot of moving parts, from creating text donation appeals to segmenting your contacts so your messages are tailored to the individual. However, if you aren’t taking time to assess how your text fundraising campaigns are performing, you won’t know whether your communications are as effective as they could be.
It Takes Investment to Grow Your Nonprofit
I made a bold, blanket statement the other day.
I said “the average nonprofit needs to add $100K - $500K to their marketing/comms budget”.
You know why I said it? Well, every day I see Fundraising staff . . .
Nonprofit Leaders: Motivating Shifts to Scale Your Nonprofit
I dropped my oldest child off at college on Tuesday. Sigh.
I’ve worked hard to make this shift away from worrier mom to warrior mom. The latter is WAY MORE motivating, isn’t it?
I think we can make this shift in so many areas when you’re trying to scale your nonprofit . . .
Donor Segmentation in Nonprofit Fundraising: Creating Something Just For Them
What does donor segmentation have to do with my world-famous enchiladas? Ok, not world famous…but famous in my house!
Stay with me a moment on this analogy…Here’s what I mean…
Nonprofit Leaders: Do you know how to multiply a donor's gift?
My client called me the other day to tell me he had grown a $1K gift to a $5K gift using the strategy tools we’d created together. I celebrated big time!
The reason?
Well, the process of increasing a gift from $1K to $5K is the SAME as growing a gift from $100K to $500K.
Using the Right Set of Keys to Fully Fund your Nonprofit's Strategic Plan
There’s a phrase my coach used the other day that I loved. What did she say?
Old keys do not open new doors.
You know, many nonprofit CEOs come to me with a two-year old Strategic Plan that they haven’t been able to fund. At the time that visionary plan was an exciting new door . . .
The Shift that Changes your Nonprofit's Financial Sustainability
Anyone can write an email, host an event, or design a fundraising campaign...
[OK, not anyone, but you get my point.]
But learning how to take the time to know your donor so well that a simple lunch results in a 5- or 6-figure gift?
4 Ways to Use Data in Your Direct Marketing Strategy
Nonprofit direct marketing relies on accurate data to create highly-targeted promotional materials that appeal to donors and drive meaningful support on behalf of your cause. In this guide, we’ll explore four ways that your nonprofit can use data to make the most of direct marketing.
My Nonprofit Mantra: Spend Money to Raise Money
“You have to spend money to make money” is a common phrase in the business world. The same rings true in the nonprofit sector. Yet, many nonprofit leaders don’t see it that way.
You Don't Need to Follow the Latest Trends in Nonprofit Fundraising
There’s a webinar topic I always decline. That topic?
The latest trends in fundraising. You know “The 5 things your nonprofit SHOULD BE doing in 2023.”
I’m not one to chase trends.
3 Call to Action (CTA) Fundamentals for Nonprofit Websites
Imagine this scenario:
You receive a promotional email from an eCommerce brand that you’ve purchased from in the past. You take a look at the email, learn about a special deal the brand is running, and are now interested.
When Your Nonprofit Board Says No
A moment of honesty. Can I tell you one of the most frustrating things I hear as someone who serves nonprofit CEOs and their teams?
The phrase: “I talked to the Board and they said no.”