Is Nonprofit Fundraising Easier for Certain Organizations?

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of the word "donations" on a typewriter representing how nonprofit leaders need to do things that attract their ideal and perfect donor.

Agree or disagree? Finding and securing donors for organizations where the mission is personal and “all heart”, like homelessness, orphan care, or animals is so much easier!

 

Agree or disagree? Answered Yes?

 

This all comes down to an important question: Are you doing the things that attract YOUR ideal and perfect donor?

 

If an animal rights organization wants to pull on the heart-strings of their donors, they’d pivot to stories and before and after photos. And, don’t forget the pet adoption reels!

 

But what if you’re not a touchy-feely mission? Maybe you’re a technical organization working in the climate space? Or one who tends to attract donors of a certain profession, like lawyers working in pro bono legal space? Or not direct-service?

Well, here’s the good news and the bad news . . .

 

The good news? Your mission is worthy of people giving their best gift. You can ATTRACT them with explicit clarity on your PLANS, PROGRAMS, & FINANCIAL NEED. This is done through very customized relational steps…rarely events and appeals.

 

The bad news? There are a few extra hurdles in messaging you’re going to need to nail! And then you’ve got to be excellent and LEADING donors through very specific donor experiences tied to THEIR mission for giving.

 

Maybe, the best news? You can overcome this. And the approach is actually sustainable. Raising money for kittens and kids isn’t always easier. Sometimes it does look easier. But, my niche orgs always come out ahead.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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Your Nonprofit Development Team Needs to Lead Donors through Investment-Level Conversations