My Nonprofit Client Secured a $1.5 Million Dollar Gift Through TWO YEARS of Relationship Building
Last week, I got a text from my client who secured a $1.5M gift…
That 1st comment is incredible. (It’s a $1.5M gen-ops gift. Yes, gen-ops.)
….But that’s not the comment I want you to focus on. It’s the 2nd one…
Yes, 2 years of relationship building, connecting, educating, and cultivating.
This client example is exactly why I wrote my new GUIDE:
Who Wins in Nonprofit Fundraising? Tortoise vs. Hare
SPOILER: The tortoise wins.
Not the hare. The hare is focused on urgent appeals, campaigns, events, and auction items.
The tortoise is focused on the steady, deep relationships that change your organization’s trajectory and sustainability.
If the shift is that simple, why doesn't every development department just do it?
Because it's an organizational shift in how you attract and generate gen-ops revenue…not just a fundraising issue. It must start with your CEO. That's what everyone gets wrong.
How about you? Are you ready to get help with this shift?
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.
🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.
📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.