My Nonprofit Clients are Doers
My clients are DOERS. As I drafted this content on Monday, an email with the subject line ‘Amazing News’ arrived from my client I’ve been working with since August...Her amazing news?
[For context, she’s started having different conversations with her donors and is using one of the new solicitation tools I have my clients use.] She’s secured a $150K, $130K, $100K, and $30K gift in the last week.
She said, “I’m not sure they would’ve given at the level they did if we didn’t have the [solicitation tool].”
Here’s the thing. She’s a DOER. She’s investing in herself and the team to be better fundraisers. The money was there all along and now she knows how to secure it.
I saw this visual on ‘X’ recently. I couldn’t find the source, but it reminded me of this exact topic….
🧐CRITICS watch other organizations and think…
“It’s easier for them to grow because their mission is direct to kids or puppies.”
“That org is so lucky. It must be nice that they have [insert donor name, degree of ED, etc]”
🗣️TALKERS talk about making change and say…
“Our Strategic Plan calls for growth, but my board would never approve a needs-based budget.”
“My development team is focused on events and transactions, I wish they’d spend their hours on building relationships”
🎯DOERS win because they make the moves required for change…
“We need to diversify revenue (scale philanthropy), so we’re investing in learning how to drive a new strategy and revenue model.”
“My fundraising team has never had major-gifts training, so we’re equipping them with those tools.”
Last thing I’ll say about this…
Do you know why 92% of nonprofits in the US have budgets under $1M? Because they are spending too much time as CRITICS and TALKERS. Those who scale up and over the $1M mark, the $5M mark, or even $10M mark? They are DOERS. Those who shift 4- and 5- figure gifts to 6- and 7- figure investments? They are DOERS.
They invested in making strategic moves to DO different things. If you're ready to invest and be a DOER, you can apply to work with me here.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.
🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.
📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.
