Next-Level Nonprofit Fundraising Strategy

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of a nonprofit leader building a relationship with a donor and proving that there is a next-level fundraising strategy that includes sales goals, robust documentation, and detailed tracking.

I coached a senior level Development Director who was that classic, “I shake hands and kiss babies” guy. 

And in true form, he was also the….

“We don’t do sales goals” guy.

“I keep donor information in my head” guy.

And, “I don’t use spreadsheets” guy.

Moving from event to event to event all year long, his team was exhausted with the transactional tactics and the organization struggled to diversify and grow charitable revenue.

But, he was “a seasoned fundraiser”. Afterall, shouldn’t he know how this goes?

Not always.

Sadly, the nonprofit sector has told fundraisers that this is kinda how fundraising life is. Too many folks really don’t know there’s a better (and easier) way to fully fund an organization. They don’t really know what a true High-ROI model or what relational fundraising even is. 

In this case, it was assumed relational fundraising was making ‘asks’ through a paddle raise at the annual gala for individuals and golf sponsorships to business owners.

Nope.

There’s an entirely next level that exists. And it requires sales goals, robust documentation and detailed tracking. No, none of that can just be in your head.

Nonprofit CEO: If your development lead is still using age-old fundraising tactics and pushing back on detailed revenue goals and plans, you have a problem. You are also probably leaving so much money on the table. Donors are never giving their best gift when shaking hands and kissing babies is the lead strategy.

If this is you, my next client spot start this summer. You can apply to work with me here. 

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me onLinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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