My Nonprofit Client Case Study—Over 3X Revenue Growth through Unrestricted Gifts

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of two nonprofit leaders celebrating revenue growth success with 3X growth through unrestricted gifts.

I was on a webinar where we discussed shifting project-based funding from institutions into flexible general-operating support. I knew I had a great case study to share . . .

Here’s what I guided my client through in the 12-months we worked together…

We shifted the STRATEGY:
🔴From: Ask funder for what they’ve given in the past + a little more
🟢To: Ask for what we truly need to accomplish our mission

We shifted the APPROACH:
🔴From: Leading with application conversations plus reporting out
🟢To: Leading with an Investment-level conversation (removing roadblocks and adding broader clarity)

We shifted the ASK:
🔴From: Project-based, restricted funding with time-consuming deliverables
🟢To: Gen-ops support through a mission-aligned relationship with flexible, lower-lift reporting

The RESULT:
🔴From: $400K over two years
🟢To: $1.4M over two years

Yes, over 3X growth. Yes, unrestricted gift.

Last thing….

People often ask me why I’ve focused my business on helping nonprofits learn how to secure REALLY HARD-TO-GET gifts like general-operating revenue.

Ummmm….because they’re not actually that hard-to-get!

There’s a path to take and a process to learn. But, too many teams spend their hours over on events, appeals, campaigns, and applications.

Do one thing for me this year. Invest in your team learning how to take this path and apply this process. If you want help with that you can apply here.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me onLinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
Next

My Nonprofit Clients with the Greatest Growth have a Different Tone in the Budgeting Season