Nonprofit Leaders: Major-Donors Need More Information

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of a nonprofit leader educating major-donors to lead them to their best gift.

I saw a post on LinkedIn the other day adamantly declaring nonprofit fundraising is not about education. 

 

Yeah, I know….heart, story, mission, all the feelings. But, I disagree.

 

You know why? 

 

Major-donors need more information. In fact, they’re dying for more information. 

 

When I coach nonprofit professionals through investment-level conversations (you know, like real one-on-one solicitations), what they hear from their long-time donors is “I had no idea.”

 

It sounds like this:

💭 I didn’t understand the problem you’re solving was this big?

💭 I didn’t think you needed more money?

💭 I didn’t understand how you were funded?

💭 I didn’t know that was your budgeted need?

 

Then, when fundraisers learn how to educate donors about these things, lead these conversations, and solicit donors for their BEST GIFT?

 

Well, then long-time donors give gifts that are 2X, 5X, and 10X. 

 

I see this every day.

 

So, while I understand that mission alignment and moving a donor’s emotions are critical, that’s just baseline work.

 

The real work happens when leaders, board members, and fundraisers learn how to lean into educating their donors and lead them.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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