Nonprofit Fundraising — Big Revenue Goals and Big Fund Diversification Goals Both Take Time
Big revenue goals take time. Big fund diversification goals do also.
Both require a multi-year approach and disciplined effort.
Therefore, every hour your fundraising team spends generating revenue must be spent well. Their strategy, model, and activities must be rooted in a dollars-to-hours plan.
But, what do I see all too often? Teams spending too much time on expensive and transactional fundraising activities…it’s a bit of a fingers-crossed mentality and it’s why they’re not hitting goals.
👉 It’s why big revenue plans aren’t met and your income statements aren’t diversified enough.
If you want to diversify revenue by 2Xing your charitable dollars…
You need to 2X VERY SPECIFIC High-ROI efforts.
Also read:
Not 2X your time
Not 2X of what you’re currently doing
Not 2X your events
Not 2X your appeals
Not 2X your applications
If you're ready to make this very specific shift to diversify funds and attract larger unrestricted gifts, you can apply to work with me here.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.
🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.
📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.