Nonprofits need to add $100K - $500K to the Marketing/Comm Budget

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of a nonprofit leader doing the budget and strategic plan at a desk with graphs, paperwork, and tablet

Nonprofit leaders: I made a bold, blanket statement the other day. 

 

I said, “the average nonprofit needs to add $100K - $500K to their marketing/comm budget”.

 

You know why I said it? 

 

Well, every day I see Fundraising staff:
⌚Spending precious hours writing campaigns, formatting emails, and trying to learn SEO or AI

⌚Struggling with coming up with new and creative ways to reach out to donors through writing

⌚Allocating TOO MANY hours to transactional campaigns which should only yield 25% of your annual revenue

⌚Allocating TOO LITTLE hours to mid- and major-level donor content  which should only yield 75% of your annual revenue

 

If your fundraising team is drained (and not able to get to relational fundraising) because they're trying to also do all the marketing/comm transactions….you know what to do.

 

You need to reframe spend vs. investment.

 

Wouldn’t it be worth it to pay $200K more for a content strategist, graphic designers, grassroots marketing, or an outside agency if it meant your fundraising team could shift those hours to higher ROI activities and raise $500K more? Or $1M more? 

 

Too often organizations aren’t growing because of a poor hours to dollars allocation.

 

The only tricky part? Your fundraising team must know how to do high ROI fundraising. And I find that most do not. 

 

That’s where I come in. Apply here to get help fixing this.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue. 

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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