The Loss Aversion in the Nonprofit Sector is Real
The other day on X, Maxwell Finn tweeted this:
Man, I see this so often in the nonprofit sector…
It’s a rational decision to:
🎯 End a gala that exhausts your team every year and doesn’t make money
🎯 Teach your fundraisers to align their hours with dollars
🎯 Build relationships with decision-makers vs. blind-submit endless applications
🎯 Raise to your organization's true financial need vs. only what’s been committed
The loss aversion in the nonprofit sector is real. It’s time to push against it.
What if, by doing something different...something rational...something practical….
You gained WAY more than you ever thought possible? What if?
I see this every day. I see orgs pick up the hundreds of thousands of dollars that have been sitting on the table all along.
Are you ready? You can apply here.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.
🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.
📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.
