The Next Level of Fundraising—Taking the Long-Game Approach in Relational Fundraising

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of a nonprofit leader walking alongside a potential donor - they are talking and building a relationship through relational fundraising

Too many people approach fundraising like they approach dieting. 

 

Here’s what I mean:


You will not lose 50 lbs and move into a healthy lifestyle by:
🏋️ Exercising for 2 weeks
🗓️ Counting calories for one month
🎽 Running one 5K every year
🥗 Eating salads this week
👣 Walking 10,000 steps once a quarter

 

You will also not build a sustainable organization built on gen-ops dollars by:
📆 Adding another event to your calendar
🌴 Getting better auction items
⛳ Changing the location of your Golf Outing
🎤 Landing an interview on The Kelly Clarkson Show
✉️ Mailing appeal letters to major donors

 

All of these (both dieting and fundraising) items are short-sighted and rooted in a quick-fix mindset.

 

So, what is the long-game solution for relational fundraising with Individuals, Foundations and Corporations?

 

Well, I don’t see this often. We THINK we’re doing it. But, often there’s an entire next level of fundraising that your team needs to tap into…

 

Here’s what it should look like:
☀️Taking 12-, 18-, or 24-months to get to know a donor
☀️Having natural conversations with mission-aligned donors
☀️Reaching out when they don’t need anything
☀️Leading investment-level conversations & welcoming the numbers questions
☀️Confidently making the ask when it’s a win/win
☀️Securing every one of your donor’s best gifts, every year

 

Are you ready to tap into an entirely next level of fundraising? You can apply here.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue. 

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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