It Takes Investment to Grow Your Nonprofit
I made a bold, blanket statement the other day.
I said “the average nonprofit needs to add $100K - $500K to their marketing/comms budget”.
You know why I said it?
Well, every day I see Fundraising staff:
⌚Spending precious hours writing campaigns, formatting emails, and trying to learn SEO
⌚Struggling with coming up with new and creative ways to reach out to donors through writing
⌚Allocating too many hours to transactional campaigns which should only yield 25% of your annual revenue
If your fundraising team is drained (and not able to get to relational fundraising) because they're trying to also do all the marketing/communications transactions . . . you know what to do.
You need to reframe spend vs. investment.
Wouldn’t it be worth it to pay $200K more for a content strategist, graphic designers, grassroots marketing, or an outside agency if it meant your fundraising team could shift those hours to higher ROI activities?
I'd pay $200K to raise $1M more.
Too often organizations aren’t growing because of a poor hours to dollars allocation. (This analysis is what most fundraising consultants skip. You can't skip this.)
The only tricky part? Your fundraising team must know how to do high ROI fundraising. That’s where I come in. And that’s the difference between a fundraising consultant who helps leaders fix the business behind the fundraising first.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I give away insider info every week - the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line.
🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts in so many ways and keeps your staff from reaching their full fundraising potential. Here to get it.
📈 Work with me to fund your organization’s Strategic Plan and scale your budget by 2 - 5X // If you’re a business-minded CEO already raising MILLIONS but still need more general-operating revenue from individuals and family foundations to invest in growth, you can apply to work with me here.