Is the Economy Really Impacting Nonprofit Donors?

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of a calculator, financial paperwork, and computers tracking the stock market and showing that nonprofit leaders need perspective when thinking of the economy and major donors.

Fundraisers: Please don’t put your head in the sand when a few donors have expressed stress over the stock market.

 

Let’s get a little perspective, shall we?

 

Here’s a graphic from the Personal Finance Club depicting the “terrible” situation most portfolios experienced in 2025.

 

Guess what?

 

Your major donor’s multi-million dollar stock portfolio . . . is still worth multi-millions of dollars. 

 

To keep it super simple, the S & P 500 is a list of the top 500 largest public companies in the United States. Their stocks are up by an average of 16.4% in 2025. Close to an all time high.

Image of S&P Market Success in 2025 showing that people’s feelings about money do not tie to what’s in their bank account. 

I’m not saying there aren’t financial stressors like inflation in the world right now. But, your takeaway? People’s feelings about money do not tie to what’s in their bank account. 

 

It’s just that, a response to a feeling. A statement about how they’re feeling in that very specific moment of time. 

 

Be patient. 

 

Feelings will change. 

 

Keep building the relationship.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
Previous

These Nonprofit Fundraising Activities Distract Your Development Department From Their Real Work
Next

Nonprofit Leaders: When it comes to growth and fundraising, everyone has an opinion on everything . . .