Nonprofit CEOs come to me when they are feeling pain or pride . . .
Nonprofit CEOs come to me when they’re feeling PAIN or feeling a sense of PRIDE . . . here’s what I mean:
➡️ 3 PAIN Situations:
🩹 Invested in a Strategic Plan but struggling to raise the budget to do what’s in it. Two or three years go by and the visionary ideas never come to fruition because the team wasn’t able to raise to the budget number the big vision required.
🩹 Raising millions but are trapped in Restricted Revenue land (grants, fed dollars) where it’s hard to justify overhead spends or build a reserve fund. Thrilled to celebrate project-based grants or gov contract wins, but with too little unrestricted revenue your nonprofit’s engine (infrastructure and staff) will suffer.
🩹 Spinning from the cadence of all things fundraising; events, appeals, applications, social media, and emails. They have more work than they can handle. But while they continue to find donors through transactions, their time is limited to attract donors and build relationships. And, 75% of your revenue must come from relationships to be sustainable.
➡️ 3 Situations of PRIDE:
🦚 Running a great organization that has scaled based on contract, government, or earned revenue, but you know you could do so much more with larger sums of charitable donations. The sky's the limit with diversification! You’ve always wondered if more people would give to your mission. NOW IS THE TIME to see the exact path to that question.
🦚 Feeling odd because these ‘post-COVID’ years have been amazing financially for your organization and you grew by millions. Afterall, you’re not wasting the crisis you went through. You know the last few years were tough on so many, but you grew by millions of dollars and want to equip your entire development team to keep up with the growth.
🦚 Celebrating a giant MacKenzie Scott-style gift and the opportunity to create a sustainable organization is now. You’ve got a great team, but in the past you didn’t have the unrestricted dollars to invest in infrastructure or resources in them as deeply as you would have liked. Now it’s time to equip your A+ team members with next-level skills.
Whether pain or pride? What do all of these have one thing in common?
None of them get fixed purely by ‘better fundraising’ or hiring a new Development Director. All of them get fixed by addressing the root of the issue (it’s an organizational issue, first. Then fundraising) . . . what I call the business behind fundraising.
When my clients fix that first, they see the thousands (sometimes, millions) of dollars they’ve been leaving on the table for years.
How about you? Do one of these describe your organization? If yes, we should talk!
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.
🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.
📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.
