Nonprofit Leaders: Make the Organizational Shift from Fundraising Activities to Attracting Investment-Level Donors
With every crisis we face in the nonprofit sector, there is a common struggle on repeat . . .
Before 2020:
“We’re too dependent on one revenue source and need more gen-ops dollars to support mission + infrastructure + health of org.”
During the COVID YEARS:
“We’re too dependent on one revenue source and need more gen-ops dollars to support mission + infrastructure + health of org.”
Now, with Federal Funding Being Cut:
“We’re too dependent on one revenue source and need more gen-ops dollars to support mission + infrastructure + health of org.”
I’m here to tell you there’s a path to fixing this once and for all. I know because I help leaders do this every day.
And the shift might feel counterintuitive. Because, for decades, the fix is opposite of what the nonprofit sector has told you to do.
REMEMBER:
👉 0% of nonprofits with healthy, strong, diversified revenue models were built on events, appeals, paddles, golf, or auctions.
Yes, 0%
The key to making this shift?
You’ve got to equip your leadership and development team to shift from ‘fundraising activities’ to running an org that attracts enterprise or investment-level donors. This shift is at the organizational level first…then fundraising follows.
It’s what too many get wrong.
Let’s fix this issue once and for all, shall we? You can apply here.
I talk about this shift in my new GUIDE: Tortoise vs. Hare…Who wins in nonprofit fundraising. Did you see it? If not, you can read it here.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.
🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.
📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.