One of the Reasons Your Nonprofit Revenue Isn’t Growing or Diversifying

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of a nonprofit leader's desk with glasses and pen representing how nonprofit CEOs need to integrate a development lens throughout the organizations in order to grow and diversify revenue.

Nonprofit CEOs: Too often revenue isn’t growing or diversifying because you haven’t integrated a development lens throughout your organization. 

 

Here’s what I mean…

 

🛑 Accounting & Budgeting

What do I see? Too many squeak-by budgets that aren’t inspiring to donors, rooted in irrational frugality, and keep your development team from exceeding their goal. 

 

🛑 Programs

What do I see? Too many donors confused by what you do because you’re leading with the list of 12 projects that are currently funded through your org. This lack of high-level clarity is keeping donors from giving gen-ops dollars to you.

 

🛑 Graphics/Marketing/Communications

What do I see? Too much mis-aligned donor outreach and cultivation that actually keep donors from giving larger gifts and leave money on the table. True mid- and major-level donor mar/comms doesn’t happen on Instagram or Facebook.

 

🛑 Strategic Planning

What do I see? Investment-level donors giving restricted gifts or sporadic gifts because they don’t understand why giving unrestricted donations for your infrastructure and staff growth is your most critical need. Too many Strategic Plans don’t have accompanying needs-based budgets for development teams to sell. And too many teams don't know how they'd ask for unrestricted donations anyhow!

 

All of these items need a development lens put on them. They need to be translated into something a donor can deeply understand and then get excited about. 

 

Without a donor POV translation, you’re likely leaving thousands of dollars on the table.

 

How about you? Is it time to lay a development lens on top of your organization? Apply here for help.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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