One Very Important Thing That’s Holding Back Nonprofits From Growing Their Revenue

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of a nonprofit leader reviewing their organization's revenue and budgeted numbers.

The longer I’m in business, the more I’ve realized one VERY important thing that’s holding too many nonprofit organizations back from growing their revenue…

 

That thing?

 

The majority of fundraisers aren’t having investment-level conversations with donors.  

 

They’re hosting site visits. They’re sending emails. They’re having meetings.

 

But, they aren’t having investment-level conversations.  

 

Why? Well, I don’t mean to sound harsh, but too many don’t know what an investment-level conversation even is.

 

What do I see every day in my business? Fundraisers learning there is an ENTIRELY NEXT LEVEL of relationship building and cultivation that most miss.  

 

It’s…

❌ Beyond impact stats.  

❌ Beyond programmatic descriptions.  

❌ Beyond numbers served.

❌ Beyond stories and photos.

 

It’s…

👍Emailing/Speaking in a way that keeps you in control (but not pushy)

👍Confidently walking through financials

👍Discussing the transparent business behind your nonprofit (not just programs)

👍Providing exclusive stakeholder information

👍Soliciting for a donor’s best gift, every year (1:1, not via an email or application)

 

CEO - If your team is depending on site visits, one meeting, an email appeal, or events to scale your general-operating revenue, there's a bigger problem at hand.

 

There is skillset work to do!

 

Last thing I’ll say about this…

This is why I work with my clients for 12 months minimum. Teams must be equipped with the skills of TORTOISE mentality (vs. HARE mentality) when it comes to fundraising. The tactics of the HARE don’t translate to major donors.

 

I address this in my GUIDE I call Tortoise vs. Hare…Who wins in nonprofit fundraising? Read the Guide.

 

Does your team need help in this area? Apply here to get help.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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