What to Consider Before Your Nonprofit Partners with a Social Media Influencer

Nonprofit GrowthDevelopment
Written By Sherry Quam Taylor
Image of a social media influencer posting online with a phone for a nonprofit organization.

Think your organization would benefit from a Social Media Influencer? Seems like a win, right? Ask yourself this first….

 

We’re talking about using a Social Media Influencer over on the Forbes Nonprofit Council this week…You can read my and others' thoughts here.

 

My take?

 

Before you partner with an Influencer, I’d ask if your own nonprofit’s CEO has a visible brand.

 

Is your leader consistently showing up, sharing their expertise, and inviting others to join the organization’s mission and movement?

 

No?

 

Then start there.

 

If your goal is to grow revenue through visibility (especially on LinkedIn), you should always have relationships in mind…not transactions.

 

LinkedIn is your professional network. A professional network filled with the potential for mid- and major-level donor relationships - individuals, family foundations, and corporations.

 

Too many leaders are busy, and thus hiding from potential donors and partners who would fund them in greater ways.

 

The answer lies within your own leadership first….then, maybe you’d use an influencer if they are super mission-aligned.

 

My advice for you, Nonprofit CEO:

📢Show up often. Like daily.
📢Share your opinions and expertise weekly.
📢Give them time to know you, like you, and trust you.
📢Engage with others in your space.
📢Continually connect with others authentically. Not to sell them anything.

 

Then, maybe….you can build a relationship with them and ask them to consider investing in your organization in 6 months, 12 months, or 24 months.

 

The Tortoise approach to fundraising always wins.

Whenever you’re ready, here are THREE things you can do next:

👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.

🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.

📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.

Sherry Quam Taylor

Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry’s clients know how to attract larger donors by solving the funding challenges at the root of the issue.

As a result of learning her methodology, Sherry’s clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising.

Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.

https://www.QuamTaylor.com
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Nonprofit Leader: Does Everything Get Delegated To Your Development Director?