
This blog is dedicated to scaling your nonprofit’s revenue.
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Google Ad Grants: A Quick Start Guide for Busy Fundraisers
As a nonprofit leader, raising funds online likely triggers thoughts of lengthy digital style guides and time-consuming social media outreach. While those are important components of a healthy digital marketing strategy, your nonprofit will find the most fundraising success when you promote your website.

How to Use LinkedIn to Engage Your Nonprofit Donors
Can we have an honest discussion about something?
If the ONLY day your ED, Board Members, or staff are showing up LinkedIn is on annual giving days (like Giving Tuesday in a few weeks) to ask for a donation, you have a problem.
And not only a problem, but a missed opportunity.

How to Measure Impact With Metrics From Your Nonprofit's CRM
Collecting data is one of the most important things a nonprofit can do to be successful. But that’s only half the job!
Your nonprofit runs various initiatives and has a lot of data to track, whether it’s about your donors (giving frequency, volunteering, giving amounts) or about your nonprofit’s growth (success of initiatives, new member growth, donor retention). That’s one advantage of using a comprehensive constituent relationship management (CRM) system.

The One Million Dollar Gift: A Problem all Nonprofit CEOs would like to have . . .
What would you do if you were less than 60-days into your new fiscal year and landed a ONE MILLION DOLLAR gift?
I know. You’d take that problem, right? Well, that’s just what happened to my well-deserving client. That’s not even the best part! . . .

You're Doing Nonprofit Fundraising Wrong
I was in a meeting with the Executive Board of one of my clients. And there was a phrase used that showed me they really don’t understand what fundraising even is.
The phrase that took me aback?

Matching Major Donor Gifts through Relational Fundraising
Has this ever happened to you?
My client secured a $100K gift from an individual donor.
The only catch? The donor wanted to use it as a matching gift to inspire others to give . . .

A Quick Guide to Nurturing Donor Relationships At Your Event
Spending time with someone is an essential part of building a relationship, whether they’re a family member, friend, significant other, or even one of your nonprofit’s donors!

Donor Cultivation: You Need to Share Your Nonprofit's Financial Need and Goals
Do you ever feel like you’re stuck in the friend zone? Not in your dating life… but with a donor?
That’s exactly the challenge my client articulated to me recently. Here’s what was happening:

How Engaged Employees Can Help Your Nonprofit Thrive
Staying motivated and motivating your employees determines whether your nonprofit is able to complete day-to-day functions. After all, fundraising and meeting program goals can be challenging, and it’s easy for even dedicated employees to occasionally feel disengaged.

It Takes Time To Put Your Nonprofit on a Completely Different Revenue Path
I was on a panel discussion recently and a leader sent me this private message. For context, we were discussing nonprofit’s need for greater amounts of general-operating income.
"Hi, Sherry - A question for later...I follow you on LinkedIn and saw recently you posted that many fundraisers do not know how to ask donors for unrestricted general operating support. Can you please elaborate and provide an example of what a successful request for general operating support looks like?"

Nonprofit Leaders: Here's the type of revenue growth your organization could have . . .
If I had to summarize one of the most rewarding things I do for nonprofits, it would be this:
I see an organization’s revenue potential and help them achieve it.
Here’s what type of growth is possible for your small nonprofit organization . . .

The Role of Leadership in Nonprofit Employee Retention
In nonprofits, employee retention is crucial in achieving the mission, sustaining impact, and growing the organization. Nonprofits rely heavily on passionate and dedicated individuals to drive their initiatives forward.
However, due to limited resources and intense competition, attracting and retaining talent in the nonprofit sector can take time and effort. One factor that significantly impacts retention in nonprofit organizations is leadership.

Nonprofit Boards sometimes question my secret weapon . . . but I stand behind this objectivity.
You want to know one of my secret weapons to helping organizations grow by millions? And the funny thing is boards are really nervous about it . . .
I’m industry agnostic when it comes to your nonprofits’ missions.