FORBES Nonprofit Council // Relational Fundraising Isn’t Radical; It’s Just Practical Fundraising That Works
Relational Fundraising isn’t Radical; It’s Practical!
Google the term “fundraising strategy,” and you’ll likely get pages of results filled with sponsorship decks, campaign templates and event ideas. Annual galas, deadline-driven appeals, tiered donor levels—these are the familiar tactics that dominate fundraising conversations. But here’s the thing: This is not what effective fundraising looks like.
The nonprofit sector has, in some ways, tricked us into thinking that fundraising is inherently transactional. And while many organizations say they want to fundraise in a more relational way, few can articulate what that actually means—or how to operationalize it.
The truth? Fundraising doesn’t need a revolution. It needs a practical paradigm shift.
CLICK HERE to read the entire Forbes Article.
Whenever you’re ready to scale your nonprofit’s major gifts, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share the same lessons I teach my clients about attracting larger gen-ops dollars and adding 7-figures + to their bottom line.
🍎 Read my GUIDE! THE TRUTH ABOUT GIVE/GETS :: Top 5 Reasons Your Board’s Give/Get Is Leaving Thousands (Sometimes Millions) on the Table. See how limiting board members to the Give/Get model restricts gifts and keeps your staff from reaching their full fundraising potential. Here to get it.
📈 Work with me to scale your org's revenue by 2-5X and fund your organization’s Strategic Plan // If you’re a business-minded CEO already raising MILLIONS but need to diversify revenue and secure more general-operating dollars to invest in growth, you can apply to work with me here.