There’s a Better Way of Nonprofit Fundraising
The other day I saw an article come across my feed about how to find more golfers for your organization’s golf outing…
About 5 things came to mind at once! 🤯 Those 5?…
1️⃣ First, what a waste of energy and hours to hunt for golfers!
2️⃣ Second, let’s shift this article to ‘how to find more donors who love our mission?’ If orgs shifted ½ their time from creating four-somes to building relationships, they'd be funded very differently.
3️⃣ Third, 99% of US nonprofits have missions that have nothing to do with golf.
4️⃣ For too long, we’ve believed the lies told in the nonprofit space…that donors need to have fun or get something in return for giving to amazing missions. (Not true. Mission-aligned donors rarely need this, btw). That's number four.
5️⃣ And, lastly, ten of those golfers could likely write larger checks that add up to way more than you raised at your golf outing.
And, before you say “golf introduces donors to our mission.”
That’s rare. Run the numbers. My guess is that very few of those golfers shift into mission aligned, major donors. It’s rarely a pipeline feeder.
[steps off soapbox]
There’s a better way. I promise you.
If fundraising was truly about things like golf outings, all nonprofits would be doing them and raising millions more each year.
[But, that’s not what I hear every day. It’s not what I see every day.]
What to do instead?
Equip your team to fundraise in a way that:
📈Aligns your fundraisers hours with dollars
📈Takes a multi-year approach
📈Secures the gen-ops dollars you need for infrastructure
📈Smoothes out your cash flow
📈Diversifies revenue
📈Attracts investment-level donors
📈Fully funds your mission every year
Real fundraising isn’t golfing. It’s practical, enterprise, relationship building.
☀️Playing the long-game
☀️Taking 12-, 18-, or 24-months to get to know someone
☀️Leading natural conversations
☀️Reaching out when you don’t need anything.
☀️Comfortably making the ask when it’s a win/win
Are you ready for a better way of fundraising? You can apply here.
Whenever you’re ready, here are THREE things you can do next:
👣 Follow me on LinkedIn where I share insider info daily — the same lessons I teach my clients about attracting larger gen-ops dollars and diversifying revenue.
🍎 Grab FREE Guides + White Papers — download robust resources you can use to push against the sector’s misconceptions, equip your board, and shift your team into High-ROI fundraising.
📈 Work with me to diversify revenue & secure the gen-ops gifts you need to grow. If you’re a business-minded nonprofit CEO with big growth plans but need to make charitable revenue from investment-level donors a bigger part of your budget, you can apply to work with me here.
